If paper books are challenged by digital books (and they are), so is paper advertising. Most of us use Google to search for just about everything, where to find something, where to buy it, what something means, who someone is, where someone lives, what happened today, yesterday, last century, and so on. And websites, Facebook and Twitter seem to be the media we have to use to get out our message and attract customers if we are retailers. For those of us challenged by older ways, let’s face, our age, using the new media can be hard, time-consuming, frustrating. Where is a third-grader when you need one?